Black and white image of a ladybug with spots on a leaf.

industry

  • home services

services

  • audience analysis

  • market research

  • marketing strategy

  • social listening

research sources

  • in-depth dyads

  • quantitative survey

  • social media

  • structured and unstructured interviews

Pest control as mental health solution

  • A leading pest control company came to us with the desire to refocus their services and marketing, which often overlooked the emotional and mental impact of living with persistent pest problems. This oversight resulted in missed opportunities to connect with customers on a deeper level and establish a more empathetic brand image. The company wanted to change this perception and create a campaign that would emphasize the link between pest control and mental health.

  • The first step was to understand the psychological toll that pest infestations can have on individuals and families. We conducted in-depth research, including surveys and interviews, with homeowners who had experienced pest problems, as well as performed a social listening analysis. Employing multiple methodologies helped us comprehensively gather personal stories and insights into how pest issues affect mental well-being.

  • Armed with this knowledge, the company was able to develop the "Peace of Mind" campaign. This campaign aimed to reframe pest control not just as an eradication of insects or rodents, but as a solution to restore peace and mental tranquility in the home. The "Peace of Mind" campaign successfully shifted the company's image from a mere pest control service to a partner in promoting mental health and well-being.